Customer Product Info

My Role: Concept; creative direction; budgeting; messaging; copywriting; production; resource management.

Notes: This piece intended to clarify our product line with consumers and deliver the latest software update. The package was simply a 2-color printed paper envelope with postage pre-printed for convenience. This left only the address label to be added by the mailing house.

The envelope contained a letter, two software updates, and a full-color brochure. The brochure involved the bulk of the work for this mailing since it was created exclusively for this purpose. This meant managing start-to-finish creative including messaging, copywriting, photography, design, and layout.

Since there was no offer associated with this piece, there was no need for any type of tracking. We simply mailed the package to all of our existing customers.