Standard Direct Mail Promo

My Role: Concept; messaging; budgeting; creative direction; resource management; final approval.

Notes: This was your basic call- to-action, four-color, direct mail piece. It contained special limited time pricing if you acted right away. Though the visual to the right shows the sample in four separate panels, it was actually one sheet folded in half and wafer-sealed for privacy of the offer.

Special pricing was honored once the customer provided a coupon from the mailer. Leads from this sort of promo are very easy to track since all associated discounts require the coupon and code in order to be processed.