Product Launch Mailing

My Role: Concept; budgeting; creative direction; resource management; final approval.

Notes: For projects where a corrugated box was overkill and a paper envelope was not durable enough, this sample provided an excellent alternative solution.

This custom envelope was constructed out of lightweight cardboard. It utilized four-color graphics to instantly deliver the campaign message and brand identity.

Utilizing the package as a sort of billboard helps to get your message across immediately. It's also a perfect solution when you want to avoid the problem of creating an interesting campaign only to have it hidden inside of a shipping box or envelope.

After being collated and stuffed, the envelope was sealed by removing a strip of waxpaper to reveal a pre-glued surface then folding down the flap. The customer receiving the package would then use a tab attached to a perforated strip to easily open the package.