Shipping Box/Jewel Case
My Role: Project manager; concept; creative direction; budgeting; resource management.
Notes: At the time, Siemens called this package its "premium" packaging since it was reserved exclusively for its top-of-the-line product.
The jewel case held the hearing instruments and cleaning tools, and was wrapped in a dark-blue, leather-like material.
The small sports pouch was included for portability by active consumers when carrying extra batteries or storing the aids. It utilized a Velcro clasp to hold the flap securely closed.
Retailers sent customers home with their jewel case, sports pouch, owner manual, and warranty card all tucked neatly into the small beige shopping bag with corded handle.
The corrugated box was used strictly to ship all of the components from the manufacturer to the dispenser.