Media Cases

My Role: Concept; creative direction; budgeting; project management; copywriting; messaging; resource management; final approval.

Notes: I've worked on a variety of different projects involving cases for media. Everything from DVDs to software, audio cassettes to VHS.

Most of the designs I've worked on involved the use of j-sleeve inserts (in conjunction with jewel cases), packaging sleeves (used to wrap videocassettes or packages), and custom die-cut pieces.

By far, my favorite type are the custom die-cut pieces, which really allow for maximum creativity. According to how the piece unfolds, you can use the copy and imagery to tell a really interesting story.

Most other packaging for media will simply include a booklet to tell the rest of the story (i.e. installation instructions, track information, etc). This is effective, but not as visually interesting or enticing.