Consumer Info Kit

My Role: Concept; creative direction; budgeting; messaging; copywriting; production; resource management.

Notes: The redesigned kit shown here replaced what was simply a brochure stuffed into an envelope with technical data. The updated version incorporated the new brand identity and elaborated & reorganized the content into a more useful, consumer- friendly package.

Updates include; pocket folder; business card inserted into die cuts; DVD and software attached to inside left pocket via foam buttons; welcome letter from President; updated brochure; five inserts for quick identification of relevant information.

A project of this scope goes well beyond a visual redesign. As with all advertising, you need to consider the message you want to deliver and the demographics of the consumer that you're trying to reach. It's also important to remember that a sales tool of this nature can serve many different purposes -- it can be mailed upon the customer's request, given out at shows, or the individual elements can be used on their own for a variety of other reasons. Therefore, it must be extremely well organized and you need to ensure that your consumer can find the information that's relevant to their needs as quickly as possible (i.e. pricing, features, company history, product demonstration, etc). In this way, it's similar to web design -- a lack of clear structure and concise messaging could cost you a customer.