My Role: Creative Director on the client side. No external agency was involved in this piece. Responsibilities included; creative direction; selecting photographer, model, clothing, and location; overseeing photo shoot; and final approval.

Photographer: George Mattei

This was a relatively easy photo shoot. George took care of all of the technical details, so I simply needed to turn out one great shot of the model looking as if she were casually sitting on the floor at home talking on the phone and laughing at her conversation.

We actually ended up with quite a few really good expressions and the image shown here is different than the one that was ultimately used in the ad.

View photo in the context of ad campaign.