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My Role: Creative Director on the client side. Responsibilities included; selection of models and clothing; overseeing photo shoot; on-site creative direction; approving hair and make-up; and final approval.
Photographer: Agency Resource.
This was another long photoshoot due to multiple locations, models, and shots required. This part of the shoot was done at a home in Haddonfield, NJ, so we didn't need to build any sets.
Working with children is always fun and interesting because their personalities and experience are so different from adults. Sometimes that can be a good thing, but other times it simply causes delays. Thankfully, this was one of the former situations.
Once the proper lighting and angle were achieved, getting the final shot was pretty easy. Since we were ahead of schedule, we were able to keep shooting, and therefore ended up getting lots of useable images. The image shown is different from the one used in the actual ad.
