My Role: Creative Director on the client side. Responsibilities included; selection of photographer, models, and clothing; overseeing photo shoot including hair and makeup; on-site creative direction; and final approval.

Photographer: Rich Russo

This photo was part of a series that involved a total of five different models. Each model was shot separately and each required a sort of before and after photo to tie into the campaign. (i.e. Before they tried the product they were skeptical., after they tried it they were pleased and convinced).

All total, we needed to get ten specific shots. All five models were shot in one location, so we simply needed to modify the lights and screens to create different modeling effects on the background. To make things more difficult, our fourth model had a stomach issue that forced him to lie down for a while. I give the guy credit as a true professional... once we were ready to shoot, you would never have know anything was wrong with him.

All models required quite a bit of wardrobe plus hair & makeup, so the entire shoot lasted about thirteen hours. The result -- we ended up with a very nice selection of photos to choose from.