My Role: Project Leader and Creative Director on the client side. No external agency was involved in this piece. Responsibilities included; selection of model, clothing, and location; mentoring staff through technical aspects; overseeing photo shoot; and final approval.
Photographer: Internal Staff
This shot was somewhat difficult to achieve based on the equipment and location used. The photo was shot in a very small sound room, typically used for testing hearing aids. All of the walls are covered with soundproof foam and the opening to this approximately 4' deep room is only about 2 1/2' feet wide. Between the model, tripod, lighting, and staff it was VERY difficult to make this look natural.
Overall, I'm happy with the results of the photo. However, I would like to have experimented with a better camera and, in particular, a variety of lenses before settling on this image.
View photo in the context of ad campaign.