My Role: Senior Marketing Manager and Creative Director on the client side. Responsibilities included; selection of models; approval of clothing; overseeing photo shoot; on-site creative direction; and final approval.

Photographer: Agency Resource

This shot was taken outside of a restaurant on a street of downtown Philadelphia. It was rather difficult simply because of the amount of car and foot traffic in the vicinity. We also needed to imply rain, so we needed access to a working hose.

This is another one of those situations where I'm very pleased with the overall results, but feel that we could have saved quite a bit of money by using a more convenient location and less expensive resources. However, these choices were made by the agency and approved by the client.