My Role: Concept; copywriting/editing; creative direction; budgeting; final approval.

Notes: This ad was part of a multivariate test, which involved running three similar but different ads. In print, we ran different ads in three different regions. On the website, we tested different versions of the ad paying attention to page visits and conversions.

The offer was the same in each case with a unique promo code for tracking purposes. However, the ads utilized two distinct headlines and three different photos of people from different age groups. This allowed us to understand our target audience better and also see how well we're reaching those outside of that audience.

Click here to view another version of this ad.

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Finally... a hearing aid for our generation.

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Experience what the future sounds like today!

* At-home programmer - no more visits to your audiologist for adjustments
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For more details or to request a free, no obligation information kit visit www.americahears.com or call (800) 492-4515.

America Hears Inc. Leading Online Hearing Solutions.