My Role: Project manager; concept; copywriting/editing; creative direction; budgeting; resource management.

Notes: This ad was designed to be part of a series that would help soften the company image. Large corporations are typically associated with being faceless organizations and Siemens is viewed no differently by many.

My goal was to build a connection between our customers and our staff. Each ad would feature a different employee and department, which would help build the image of a friendlier albeit well-oiled machine.

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How do you make the best even better? By continually asking – "What else is possible?"
Introduced last year, TRIANO is the world’s most advanced, intuitive digital hearing instrument family available. Since its release, Siemens R&D experts like Oleg Saltykov have been developing even more innovative ways to make sure that TRIANO continues to be the best.

As a result of this research, you can now experience expanded programming flexibility for personalized options, enhanced patient benefits (including a sports program for active patients), more directional options and a reduced size – resulting in the world’s first Micro-CIC.™

TRIANO from Siemens… the Hearing Comfort System.