My Role: Concept; copywriting/editing; creative direction; budgeting; resource management.

Notes: This ad was able to stand out in the trade pubs by having a distinctly different look than what's typically shown. The surreal Dali-esque qualities combine with the epic lighting to create a sense of importance. In other words... a page stopper, which is all we can really ask for with advertising.

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We had a vision and now it's a reality…
Formerly online@shi, mySiemens is now even better with new features that will help increase your productivity and save time. And with a new, easier to use design you can get where you need to go quickly and simply.

Favorite Features, Better than Ever.
* Order custom hearing instruments easily and quickly using our newly enhanced e-Form
* Purchase BTEs, batteries, and ALDs using our secure site
* Maintain your Siemens account entirely online – check account balance, pay bills, track orders, and more
* Contact customer care, technical, and audiology support whenever you need it, with our expanded support center
* Receive exclusive online offers

New Ways to Make Running Your Practice Easier.
* Access online courses that may be eligible for CEUs
* Download software updates
* Receive Siemens Monthly Statement Alert via e-mail
* Search and print informational and technical documents
* Easy, efficient, and available anytime!

New look. New name. New features. New opportunities. Experience mySiemens today! Call your Siemens Sales Representative at (800) 766-4500 to sign up. Already have an Online@SHI username and password? You can use your existing log-on information to access mySiemens.

mySiemens… A One-Stop Shop for all Your Siemens Solutions.