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My Role: Creative direction on the client side; resource management; final approval.
Notes: This ad was part of a series for a new product launch. In addition to working internationally with our overseas partners, we worked with the agency Mangos developing the creative.
Coming up with a single campaign that works on multiple continents is always challenging since their are so many parties involved in the decision making process. Everything from model selection to individual word choice becomes a lengthy group decision.
Original photography was shot for each of the five pieces.
Touch one hearing instrument and control both.
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