My Role: Concept; copywriting/editing; creative direction; resource management; final approval.

Notes: This ad was very well received both internally and by our customers. It's another one of those pieces that was managed exclusively in-house by my department.

The photo featured stock photography that was modified with exceptional Photoshop skills. It was important for the retouching to be done correctly in order for the image to be effective.

The "binary" dog ties to the headline and is a play on the industry terms "conventional" and "digital". Digital technology is far superior to conventional technology in many regards. However, there are some audiologists who would argue certain benefits about particular conventional technology. This product promised to bridge the gap between the two.

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Conventional Gone Digital.

Rising above convention, a new solution for those with hearing loss has emerged. PHOENIX™ One, Siemens basic digital hearing instrument, is the answer to upgrade your conventional fittings. It’s simple for wearers to use, easy for you to fit, and affordable for everyone. For the same low price as Siemens conventional products, you and your patients can benefit from the advantages of digital. PHOENIX One offers:

* Digital sound processing
* Computer-free fitting – no software or programming necessary
* Flexible trimmer controls
* Full line of custom models
* Convenient features including manual volume control and audible signal indicators (beeps) for low battery

PHOENIX One – your one digital product for conventional needs. To learn more about PHOENIX One, call us at (800) 766-4500.