My Role: Concept; copywriting/editing; creative direction; resource management.

Notes: What I really like about this piece is the the way it uses stock photography but manages to make it its own. This is accomplished through the headline, which directly ties the image to audiology in a very specific way by clarifying the action of the photo.

I also like the fact that we were able to reach well outside of the typical age of a hearing aid user. The young couple all dressed in black gave us a much more edgy, youthful, and memorable campaign.

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Thanks to digital hearing aids, when she ignores you now it's because she means to.