My Role: Concept; copywriting/editing; creative direction; budgeting; resource management.

Notes: This piece started out using stock photography. Once we had the opportunity to run it nationally in TIME magazine, it made sense to really make it our own by shooting original photography. We received overwhelmingly positive reactions to this ad both internally and from our customers.

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Just imagine how funny the punch line is. Thanks to Siemens advanced digital hearing aid technology, she doesn’t have to.

For over 125 years, Siemens has enhanced the quality of life for people with hearing loss by providing revolutionary hearing solutions. Hearing aids like TRIANO™ use the Speech Comfort System™, which automatically makes soft sounds more audible and loud sounds more comfortable. Communication is easier and more comfortable, so you can focus on life and all its funny moments. As a leader in everything – from healthcare to energy and transportation, to information and communication – Siemens is in a unique position to make lives better. With 417,000 minds working together all around the globe, including 65,000 right here in the US, innovative solutions emerge. And that’s what it takes to change the world.