My Role: Concept; creative direction; copywriting/editing; resource management. No external agency was used in the development of this piece.

Notes: This ad was really well received and I understand why... it's one of those images that begins to tell a story as soon as you see it.

Readers were enticed enough by the photo to follow up by reading the ad. That particular aspect is what makes it work so well -- you really want to read the copy for clarification once you've seen the image. Getting a reader to this point is so valuable, because you're able to tell a much more complete story than you can with just an image.

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She knows that she’s safe, because you're always there when she calls.

Whether she’s calling for you to look at her finger painting or simply to say “I love you,” Siemens hearing aids can make listening a more comfortable experience. For well over 100 years, Siemens has helped parents and children live better with revolutionary hearing aids like TRIANO™. Through its Speech Comfort System™, TRIANO automatically makes soft sounds more audible and loud sounds more comfortable. It’s so intelligent and easy to wear that you’ll probably forget you have it on. Trust Siemens to be there for you with innovative hearing solutions that allow you to be there for her… whenever she needs you.