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My Role: Concept; creative direction; hands-on design; resource management.
Notes: This ad was another one of those rare opportunities to reach out to a much larger audience of end users. The ad ran nationally in a few large markets and, therefore, needed to have a different type of message from what we typically used in the trade publications.
Siemens has done a good job of building their corporate brand in the US over the past ten years. Our goal was to utilize the corporate name but also to allow our division of hearing aids to stand out. This was instantly accomplished through the play on words in the headline "Siemens is Listening".
Like many of the projects I worked on for Siemens, there was very little time to get this ad started and completed. I believe that we had three or four days from start to finish.
The image is a combination of five different stock photos. In order to create a convincing composite, varying degrees of the blur effect were applied to each portrait. The faces selected intended to build confidence in a diverse group of professionals while offering appeal to a variety of demographics.
Siemens Is Listening.
You may not have heard of us but your doctor has. We’re Siemens, a world leader in medical electronic equipment designed to enhance your life. Siemens is the largest manufacturer of hearing aids in the world.
For nearly a century, we’ve led the way in developing innovative approaches to sound technology and hearing aid design. We spend billions of dollars each year on research and development, ensuring that Siemens products are always on the cutting edge of technology. But the most important factor in the research and development of our hearing aids is our commitment to the hearing impaired. Because we listen to our customers, we can provide a hearing solution for you. We’re listening.
Sound leadership through digital technology. Siemens engineers have developed SIGNIA™ Select, the next generation in digital hearing aids. SIGNIA Select hearing aids are so sophisticated that they actually recognize and enhance speech – at the same time that they diminish background noise. And, because they’re digital, SIGNIA Select hearing aids provide premium sound quality and can be programmed to precisely match your needs.
Call (800) 355-2274 today to receive a free information packet about SIGNIA Select, and we’ll provide you with a $100 manufacturer’s rebate coupon toward a pair of SIGNIA Select hearing aids, available through your Hearing Health Care Professional. Every Siemens product is backed by our global commitment to quality, reliability and service. We’re listening.
