Monthly Sales Newsletter

My Role: Contributions include creative direction; project management; concepts; copywriting/ editing; staff and resource management; hands-on design; budgeting; final approval.

Notes: This project was the result of the marketing department deciding to take various promotions that were being done each month and combining them into one single piece.

The main reason for this was to be more cost effective, but it also helped to streamline our resources and make them more productive. With only one project to mange where there were previously two or three, we were now able to focus more time and energy and thus produce a more elaborate piece that included articles, tips, and staff bios.

The schedule for this project was very tight due to the timelines of the offers. This left very little wiggle room if anyone slipped on their commitments. The mailing went to approximately 7500 customers who came to expect it each month.

Coupons and promo codes were used for tracking purposes.