Product Catalog

My Role: Creative direction; concept; staff and resource management; budgeting; final approval.

Notes: This 4-color, 24 page catalog was distributed to our customers to offer marketing support materials. These materials were also developed by the marketing department.

The sample shown features original photography done completely in-house.

My goal with this magazine was always to give it as much of a high-end look as possible. This was actually necessary in order to build on the quality of the marketing items that were being offered -- many of them print and display pieces themselves. After all, you can't sell marketing services if you can't market yourself.