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Instruction Manuals &
Technical Data

My Role: Contributions include creative & art direction; concepts; copywriting & editing; staff & resource management; hands-on design; budgeting.

Notes: Both samples shown here are instruction manuals for hearing aids. However, my experience also entails software booklets, technical data, and training booklets. Completed pieces ranged from 12-64 pages.

Much of the information is very dry in nature, but requires a specific writing style to concisely and accurately convey your message. Consistency was an issue since we were dealing with multiple product lines and multiple manuals within each line. To make things even more challenging, industry regulations burdened us with meeting their specifications as well.

Additionally, much of this work included original photography and illustrations as a visual tool.

Because my work with Siemens included thousands of projects just like this, resources were constantly juggling multiple projects. This was due in part to changes that would occur on regular intervals. In order to combat waste resulting from from these frequent changes, restocking levels were kept relatively low.

COPYRIGHT © 2009 JOHN CROCE