This site required several drastic changes to improve rankings as well as functionality.

Content was modified and visitors were tracked on a six to twelve week schedule to allow for maximum SEO and improved organic search results. Multivariate testing of headlines, images, and content was done to hone in on the best combination. PPC campaigns were also utilized to drive relevant traffic to the site.

Functionally, there was too much primary navigation. This was a relatively easy fix that involved rolling up some of the categories under the truly primary navigation.

There were also many consistency and design issues that needed to be addressed. Consistently utilizing the new brand identity across the site unified the pages and helped to deliver a professional & consistent message to customers.

Please Note: The current version of this website does not represent my direction. However, the sample shown here does.