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FASTHOSTS INTERNET INC.
Chesterbrook, PA (2008-Present)

A member of United Internet, with affiliated companies including 1&1, Fasthosts is committed to continually provide innovative solutions for customers.

Product Manager (Reports to CMO)

Responsible for sign-up of new customers.

Leads website, email, PPC, SEO and all customer communications.

Creates and maintains sales campaigns delivered through online/offline media.

Develops/maintains advertising plans, controlling online advertising activity and developing/managing print campaigns.

Maximizes return on investment from advertising.

Proposes/develops email campaigns to current/potential customers.

Develops/maintains PR activity (Agency activity, reporting of statistics, setting up interviews).

Define product specifications, functionality, features and usability.

Analyzes complete market opportunities.

Develop promotions and new services to drive growth of customer base and upsell opportunities for existing customers.

Works with development teams to drive product developments and enhancements.

Monitors and reports on customer usage behavior, service take up, and identify/reduce churn drivers.

Work with sales & support team to minimize customer support queries and increase conversion rate.

AMERICA HEARS INC.
Bristol, PA (2007)

Local manufacturer of hearing instruments selling nationally via the internet. The only manufacturer to sell direct-to-consumer and offering a unique, at-home programmer for fittings.

Director of Marketing (Reported to CEO)

Created brand awareness and increased sales through enhanced online and print advertising presence.

Managed internal and external resources to build effective campaigns and marketing tools including expert articles (PR), websites, PPC, SEO, radio, and print advertising.


Developed and implemented successful marketing strategies.

Increased revenues by approximately 115% with only a mild increase in advertising budget.

Identified and corrected problems with online resources/systems creating increased traffic to website.

Established a strong brand image through improved messaging and imagery.


SIEMENS HEARING INSTRUMENTS
Piscataway, NJ (1999-2007) 


Leading supplier of hearing instruments worldwide. A key division of an $80.5 billion per annum provider of state-of-the-art technology for diverse applications, including the healthcare industry.

Senior Mngr, Marketing/Creative Director (
Reported to VP of Marketing)
(4/03 to 5/07)

Responsible for development of strategic business plans, implementing national & global marketing programs, departmental budgets, and determining organizational structures. Determines proper media type for delivering messages and strategically building visibility in marketplace. Manages communications delivered to outside customers and 500+ employees at three national facilities. Direct staff of 9.


Instituted and implemented measures successful in consistently improving departmental efficiency and productivity by significant levels (increased total number of projects per year from 120 to 700 over a five year period).


Developed process for automatically printing literature in-house along with billing materials. Results include approximate $65K/year savings and reduced strain on Marketing resources.


Received one of the most favorable responses in all of Siemens Medical to a 2005 Upwards Feedback Employee Survey.


Successfully integrated product launch campaign materials across print, web, and multi-media.


Re-structured department to fully utilize available talent with regards to new media including pod-casts, e-business, and web marketing.



Senior Art Director (Reported to Director of Marketing)
(5/00 to 4/03)


Reported to Director of Marketing. Responsible for guiding completion of complex projects, defining work flows & reporting relationships, and developing communications across various mediums. Wrote, produced, and/or directed training & trade audio/visual productions for broadcast. Direct staff of 7.
 


Cut costs of annual trade show by $110K w/o reducing company presence.

Strengthened internal capabilities by adding audio/visual resources to department.


Assembled and developed communications team.


Developed strategies for and managed resources in creation and development of e-commerce site, accounting for approximately 40% of total business after 4 years.


Art Director (Reported to Director of Marketing)
(4/99 to 5/00)


Reported to Director of Marketing. Responsible for defining projects, selecting resources, monitoring results, and troubleshooting & resolving very complex problems. Managed resources and developed strategies for trade shows, advertising, and product literature. Directed photo and video shoots. Responsible for overall design, resolving technical issues, and print production. Direct staff of 4.

Significant contributions to development of web-hosting service (currently 120 sites).


Developed strategies for and managed resources in the production of various marketing communication campaigns resulting in increased sales and market share.


Ensured delivery of projects within specified scheduling, budgetary, and quality objectives as well as regulatory mandates, including ISO criteria and FDA directives.


BOWNE BUSINESS COMMUNICATIONS
Secaucus, NJ (1997-1999)


Worldwide financial printers and a leader in the global management and dissemination of information.
 


Designer
 (Reported to Production Manager)

Responsible for designing and typesetting large, content-sensitive annual reports and financial statements in as many as seven different languages.


Converted and cleaned up ASCII files to HTML and posted to client websites.


Stayed current with all required certification and training to remain at top percentile of operators.

TALCO TEMPORARY SERVICES
New York, NY (1994-1997)

Freelance Art Director
 (Reported to Various Roles)

Acted as consultant to clients for medium and long-term projects.
Offered full-time positions by Price Waterhouse and American Bond Buyer.



American Bond Buyer: Desktop publishing for this daily financial newspaper.

American Express: Created slide presentations and advertising pieces.


Chemical Bank: Organized financial data for slide presentations.

Price Waterhouse, LLP: Worked with consultants creating proposals and slide presentations.


Revlon: Created and edited product packaging, promotional pieces, and advertising media.


Richard A. Eisner & Co.: Created proposals, annual reports, and newsletter

BOMBASTIC PRODUCTIONS, LTD.
Brooklyn, NY (1991-1997)  

Small artist management firm providing representation and PR for local musicians to record labels and publications.
 


Owner/Operator (Self-managed)
Responsible for strategic planning, project management, branding, and communications. Established contact and maintained relationships with record labels ensuring that our artists were being reviewed. Directed photo and video shoots. Wrote, produced, and engineered approximately 100 tracks for various artists. Managed five artists.
 


Maintained relationships with A&R staff of major record labels.


Successfully promoted and marketed artists to industry.


Produced high-quality audio/video solutions on limited budget.



EMPLOYMENT PRESS
Great Neck, NY (1991-1994)

32 page, weekly, tri-state publication and resume data bank providing local and regional opportunities for job seekers.


Art Director (Reported to Publisher)

Responsible for design, content, and production. Direct staff of 4.
 


Evolved publication from an 8-page format to a more prestigious 32-page newspaper.


Worked closely with sales staff and customers selling and developing ads.


Worked with IT to develop resume data bank.


Implemented procedures to increase productivity and reduce errors.


Trained staff in software and company procedures.


BOOZ, ALLEN & HAMILTON
New York, NY (1989-1991)

A global leader in management and technology consulting. Provides services to major international corporations and government clients around the world.
 


Graphic Artist
 (Reported to Production Manager)

Typeset proposals and presentations for print and audio/visual.
 


Worked with Production Managers to organize data.


Took initiative to archive thousands of pieces of stock art, allowing for ease of use.
 


HOWARD GRAPHICS
New York, NY (1988-1989)


Small advertising firm producing commercials, promos, and trailers for broadcast.
 


Art Assistant
 (Reported to General Manager)

Clients included ESPN and HBO.


Assisted in the production of commercials and promos.