My Role: Creative Director/Senior Marketing Manager on the client side (Siemens)
Client: Siemens Hearing Instruments
Industry: Medical Devices
Agency: Mangos
Use: Broadcast
My role included planning, reviewing & approving materials, selecting models, providing input & feedback to the agency, and being on site during the filming of live sequences.
Above: This Siemens promo being displayed on a local Jumbotron in Times Square, NY.
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I produced this music video for George Stass' original song Childish Things. This is a perfect example of what you can do with average equipment, lots of creativity, and a small time investment.
Sure a large budget can push things over the top, but your client may not always have a big bank roll. Plus, the return on investment is generally better for a small budget with a great product vs. a large budget with an inferior one.
I might be a little biased, but I think we achieved a nice result (this video) for a great product (George's song) on a VERY small budget (can you say "non-existant"?) Remember, necessity is the mother of invention!
Planning is essential for any project, regardless of the size of your budget. Schedule things realistically, know the limitations of your resources, and stick to that schedule. This will keep everything on track and within budget.
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My Role: Creative Director/Senior Marketing Manager on the client side (Siemens).
Client: Siemens Hearing Instruments
Industry: Medical Devices
Agency: Mangos
Use: Trade Shows and Mailings
This piece was created for a product launch mailing with a secondary use of trade shows. I worked on the client side with the Marketing Department, Product Management, Audiology and also worked closely with the external agency hired for development and production.
My role included planning, reviewing & approving materials, selecting models, providing input & feedback to the agency, and being on site during the filming of live sequences.
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My Role:
Creative direction and client consultation
Video editing and production
Audio recording and mastering
DVD authoring of final material
Client: Literacy Volunteers of Somerset County
Industry: Non-Profit
Use: Training Events
This job required a very quick turn-around of approximately five days. Completing the project on-time was achievable, due in part, to a strong foundation which had been laid before the project was handed over to me -- a well-written, well-organized script ready to be produced requiring only minor modifications.
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My Role: Creative Director/Senior Marketing Manager
Client: Siemens Hearing Instruments
Industry: Medical Devices
Agency: Internal Resources
Use: Trade Shows
This piece was created in-house using mostly stock footage. I created the storyboards and messaging, oversaw the production, and did most of the final editing.
Adobe Flash Player not installed or older than 9.0.115!
My Role: Creative Director/Senior Marketing Manager
Client: Siemens Hearing Instruments
Industry: Medical Devices
Agency: Internal Resources
Use: Trade Shows
This piece was created in-house using mostly stock footage. I created the storyboards and messaging, oversaw the production, and did most of the final editing.
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