Shooting a single great still image is much easier to accomplish due to the following;

• Lighting is stationary and, therefore, much easier to control.
• You can fire off a bunch of shots knowing that you only need to produce one single great image.
• And, lastly, Photoshop and the art of retouching can make up for any shortcomings that might occur in an otherwise perfect single frame.

On the other hand, live footage (whether it's being shot on film or video), presents a whole different set of problems. To be effective, cinematography requires the presence of a much larger crew.

For one thing, you most likely will be dealing with audio, so -- right off the bat -- you'll need to have a recording engineer present along with microphones and other recording equipment.

Panning shots done from a stationary tripod are easy enough when you compare them to traveling shots done on a dolly or such. And -- speaking of traveling shots -- lighting becomes a much more difficult task when it needs to be mobile. Let's not forget that it takes a steady, well-trained hand to capture the correct framing of a traveling shot.

The samples in this gallery include shoots that I've directed (including selection of models, clothing, and photographers), as well as those that I've taken myself. You can also view some of these photos in the context of their campaigns. Links will be included where available under the detailed information of each thumbnail.